Friday 26 April 2013

Ten Top Tips for Engaging with Sales Recruiters


 

At some stage during your career it is likely there will come a point at which you interact with a recruitment consultant. For many, these encounters will only be brief and sometimes even frustrating. But there are those that understand the benefit of a long term partnership with a professional recruiter.

 

So what do you need to know in order to best leverage your time spent dealing with recruiters and how can you make sure you are getting the best out of their service. Well, like any strong business relationship: it is not a one-way street.

 

All productive partnerships are the result of working together to mutually beneficial outcomes. With that in mind, let’s consider ten top tips for engaging with sales recruiters so that you can begin to harness these relationships for the better.

 

1)  Have Realistic Goals

 

It’s OK to dream, setting your sights high is a great way to push yourself. But when it comes to job hunting you need to be realistic. Recruiters are not magicians, they can’t convince a hiring manager you are right for a role that is well above your current level. And they can’t conjure up unrealistic salary hikes.

 

Be ambitious, yes, but have realistic goals when looking for a new role. If you don’t, you may not be contacted about a role that might actually be just what you’re looking for.

 

2)  Apply For Relevant Roles

 

This is closely linked with having realistic expectations but goes beyond that to ensuring that you are actually applying for roles that you are qualified for.

 

Lack off feedback is a major gripe of many job seekers and recruiters know they could do better. But when we receive numerous irrelevant applications it is too time consuming to respond to everyone. Check you actually have the skills and experience required for a position before speculatively applying and chasing for feedback everyday.

 

If you’re not the right match but still feel you’re suitable, at least provide a brief cover letter outlining why you applied for the position.

 

3)  Be Articulate and Honest

 

We are looking for candidates that can clearly and precisely describe their past achievements, experiences and reasons for leaving former roles. If you can’t articulate this to us in a comprehendible manner we will assume you will perform the same in an interview.

 
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4)  Listen

 

As well as being a good communicator you have to be a good listener. If you think you can’t learn anything from your recruiter then you may miss a key point. Listening to their interview advice, no matter what level you are at, is important. You may pick up one or two tips that could make all the difference.

 

 

 

5)  Be Committed and Punctual

 

There’s nothing that puts us off a candidate more than someone who is late for interviews and inflexible with meetings. We know it’s not easy to get out of work and appreciate you can get caught up in traffic. But if you’re showing resistance at making the effort to book interviews and don’t take steps to ensure you arrive on tim, we won’t feel you’re serious about your job search.

 

Sticking to appointments and being flexible with interviews goes a long way to building trust with your recruiter and in turn your prospective employer.

 

6)  Provide Timely Feedback

 

When you interview with a client of ours they will be as keen to find out your thoughts as you are theirs. We will ask you to call us after your interview to relay your immediate thoughts, this is an important part of the process and it is disheartening when it isn’t carried out.

 

Again, this all relates to your relationship being more than a one-way exchange. The more information you give us the better service we can provide you. Even if you feel you interviewed poorly, let us know. Some honest words of enthusiasm to pass on to the manager can be the difference between getting a rejection and a 2nd interview.

 

7)  Prepared to Meet

 

The dreaded coffee with a recruiter. We know you’d rather be elsewhere, but what value do you place on your career? And believe me we’re not all that bad. Meeting us helps you realise we are human too and genuinely care about making sure we find you the right position.

 

It helps to build rapport, enhance relationships and who knows you might even make a new friend. Some of our candidates have become long term friendships. OK, not an important factor initially but it is rewarding nevertheless to work with people you like.

 

8)  Forget Your Perceptions

 

Despite what you might hear and think, the majority of recruiters are not out to make a quick buck with a total disregard for the wellbeing of others. We have very strong ethics and fully understand the sensitivity and relevance of the information shared with us on a daily basis.

 

For every horror story you hear there are thousands of candidates finding their dream jobs because they were open and honest with their recruiters rather than being cagey and guarded.

 

If you are upfront and honest with us, with a belief that we genuinely want to help, you’ll be surprised what you get in return.

 

9)  Offer Recommendations and Referrals

 

If you’re happy with the service your recruiter has provided you, they’ll be extremely grateful for any recommendations or referrals you can provide. Think of it like a tip in your favourite restaurant. By helping out now, you know you’ll be getting the best service the next time you need us. Whether as a candidate or even a client.

 

10)  Be Social

 

Don’t treat recruiters like social outcasts who are only relevant when you are unhappy in your role and are keen on a move. Even when you’re not looking, keep in contact, share our job posts on your social networks and treat us like you would any other professional. We will appreciate it and look forward to working with you!

 

 

 

Tuesday 9 April 2013

What Defines a Successful Salesperson in 2013?




‘Sales’ that controversial word that no one likes to be associated with. Yet we all do it. Take the struggling artist promoting themselves on social media. Think about the father who is trying to convince his son to eat his greens. Neither would class themselves as salesmen. Yet selling is exactly what they are doing.

 
Today we are all in sales and it’s nothing to be ashamed of.

 
But not everyone sells the same. In fact, there are a select few that are positioning themselves for major success in 2013 with a fresh new approach. But before we define the methods to their success, let’s first look at traditional thinking over the past 20 years.

 
Selling Solutions

 
Anyone familiar with sales will be well versed in the solution selling theory. To recap, it involves asking the customer or prospect a series of probing questions to uncover their ‘pain’.

 
Once you have them wincing in agony you strike like a cobra with a quick one-two combo of products and services that just happen to provide the perfect solution to your customers problems.

 
This traditional way of selling worked for a long time. And if you’re happy to continue posting mediocre sales figures and taking home average commission then stick with it.

 
But to be a real success in sales today you need to think differently. Selling solutions no longer cuts it with most.

 

Today the prospect already knows what their problem is and has a team working to solve it. They don’t need, or appreciate, you asking them how they are going about it.

 
So how can you stop yourself from fading into obscurity?

 
Start Making Problems and Selling Insights

 
Today the best sales people are one step ahead. They don’t discover a problem: they create one.

 
Sound crazy? Well it takes an in-depth knowledge of your market and a finger firmly placed on the pulse of your industry, but it is the only way your going to smash the sales figures in 2013.

 
The modern successful salesperson will:

 

1)  Focus on Customers in a State of Flux

 
Targeting organisations that are rapidly growing or in a state of transition means they won’t be on top of everything. They’ll be more open to change and ways in which to achieve it.

Successful and established customers are more likely to be hamstrung by red tape and in-house resources. You need to be sniffing out companies that are quick to recognise opportunities and more importantly; quick to act on them.

 

2)  Target Appropriate Individuals

 

It might sound counterintuitive but the traditional thinking of receptive prospects being those who are keen to meet and eager to agree - are not always going to win you a big deal.

 
Seek out the change agents, the personnel that ask the tough questions. They might not always be the easiest to speak to but they will be the ones with the power, and desire, to make things happen.

 

3)  Tell Don’t Ask

 

The successful salesman isn’t meeting his customers needs, he is defining them.

 

Often you won’t have the time to find out the customers problems and they either expect you to already know or don’t have the faith to help you find out. Forget about it. Focus on what you can control, and that is what you and your company provide.



4) Insights and Advice > Solutions

 
And it all boils down to providing insights, advice and knowledge as opposed to painfully signposted solutions. Prospects know what you are doing when you start leading them down the garden path towards the big shiny shed that houses all the answers.

 
Today you need to advise them from the start on how other businesses have tackled their problems. How your past customers overcame similar issues and how you know exactly how to help them.


In todays time precious world, salesmen don’t have the luxury of ‘finding the need’ and prospects don’t have the time to listen to a hundred pitches. Make this work in your favour by hitting them with the problem straight off the bat and telling them how you can fix it.
 
Customers are savvy to your solutions approach. Shock them with some honest advice that gives them no other option. 

Just make sure you provide the appropiate training and framing to enjoy the best year of your career. We will explore that further in the next post!